Alabama Recovery Coalition for the Financial Sector (ACFS)

www.arcfs.org

Founded in 2006, ARCFS is Alabama's leading non-profit organization whose sole purpose is the maintaining and monitoring the stability the state's financial community - which includes over 120 participating banks. Their website provides access to information, news alerts and communication planning to all its members in the event of a natural disaster.

Keeping it Simple

ARCFS Old SiteARCFS required not only a visual overhaul, but more intuitive functionality as well that would allow its members protected access to its database of information and community. It's old site (see right) was way too crowded and not very intuitive. By simplifying the content, we were able to create a streamlined landing page that emphasizes the site's key call to actions and improve user experience.